Privacy Policy

1. Scope

This website is operated by Lateramen d.o.o. (hereinafter “Lateramen”, “we”, “us”), the company behind the Laterart brand.

Registered address:

Žiškovec 41, 40000 Žiškovec

Međimurska, Croatia

Contact:

Email: lateramen.keramika@gmail.com

Lateramen acts as the data controller in accordance with the General Data Protection Regulation (GDPR).

We take the protection of your personal data seriously. This Privacy Policy explains what data we collect, how we use it, and what rights you have.

2. Data Collection and Processing

2.1 Automatically Collected Data

When you visit our website, certain data is automatically collected:

IP address
browser type and version
operating system
date and time of access
referring URL
pages visited

This data is used to ensure website security, stability, and proper technical operation.

Legal basis: Article 6(1)(f) GDPR (legitimate interest – ensuring website security and technical operation).

2.2 Cookies and Analytics

Our website uses cookies to improve functionality and analyze usage.

We may use services such as Google Analytics to understand how users interact with the website.

Collected data may include:

anonymized IP address
user behavior on the website
session duration
visited pages

Analytics cookies are only used based on your consent.

Legal basis: Article 6(1)(a) GDPR (consent).

You can manage or withdraw your consent at any time via the cookie banner.

3. Data Provided Voluntarily

3.1 Contact Forms and Email

If you contact us, we may collect:

name
email address
phone number (if provided)
company name
message content

We use this data solely to respond to your inquiry or initiate business communication.

Legal basis: Article 6(1)(b) GDPR (pre-contractual steps).

3.2 Business Inquiries and Projects

If you engage with us for projects or services, we process data necessary to:

prepare offers
manage communication
execute agreements

Legal basis: Article 6(1)(b) GDPR.

3.3 Newsletter

If you subscribe to our newsletter, we process:

email address
name (optional)

The newsletter includes updates about Laterart projects, products, and collaborations.

We use Mailchimp (or a similar provider) to manage newsletter communication.

Your data may be processed outside the EU with appropriate safeguards such as Standard Contractual Clauses (SCC).

You can unsubscribe at any time via the link in any email.

Legal basis: Article 6(1)(a) GDPR (consent).

4. Data Retention

We retain personal data only as long as necessary:

contact inquiries: up to 12 months
newsletter data: until you unsubscribe
project and contractual data: in accordance with legal obligations (up to 10 years where applicable)
analytics data: according to provider settings (e.g. up to 14 months)

5. Sharing of Data

We do not sell personal data.

Data may be shared with:

hosting providers
analytics providers (e.g. Google)
email marketing providers (e.g. Mailchimp)
IT service providers

All partners process data in accordance with GDPR and only on our behalf.

6. International Data Transfers

Some service providers may process data outside the EU.

In such cases, we ensure appropriate safeguards in accordance with GDPR (e.g. Standard Contractual Clauses).

7. Cookies

Cookies are small text files stored on your device.

We use:

essential cookies (website functionality)
analytical cookies (based on consent)

You can control cookie preferences via your browser or cookie banner.

8. Your Rights

You have the right to:

access your data
request correction
request deletion
restrict processing
object to processing
data portability
withdraw consent at any time

You also have the right to lodge a complaint with your local data protection authority.

9. Automated Decision-Making

We do not use automated decision-making or profiling.

10. Data Security

We implement appropriate technical and organizational measures, including:

SSL encryption
restricted access to data
secure infrastructure

11. Changes to This Policy

We reserve the right to update this Privacy Policy.

Last updated: 15.4.2026.